HAVE YOU HEARD?
Starting February 2024, the game is changing for email marketers, especially for those sending out large volumes of emails…
WHY ARE THEY DOING THIS?
The reason behind these new email security measures by Google and Yahoo is simple: to stop spam and malicious activities. By requiring senders to verify their domains, it becomes harder for spammers to pose as legitimate sources for cyber-attacks or other illegal activities. Implementing email authentication protocols like SPF, DKIM, and DMARC effectively blocks email spoofing and phishing. These three protocols are crucial in safeguarding both your brand and users against such deceptive practices.
WHO DOES THIS APPLY TO? AM I AFFECTED?
This applies to both newbie email marketers as well as veterans. So if you:
- Send bulk emails to a list of Gmail and Yahoo users (especially over 5,000/day)
- Use email marketing to drive your business
- Use email to sell your products, offers, and/or services
- Send business-related emails
WHAT DO YOU NEED TO DO?
01
AUTHENTICATE YOUR EMAIL:
Implement both SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). SPF allows email servers to verify if the email comes from an authorized IP address, as specified in your DNS records.
02
PUBLISH A VALID DMARC POLICY:
This helps in aligning SPF and DKIM mechanisms, enhancing your email security.
03
SIMPLIFY UNSUBSCRIBING:
Include a one-click unsubscribe option in your emails to make it easy for recipients to opt out.
04
MAINTAIN LOW SPAM COMPLAINT RATES:
Keep these rates below 0.3%. Also, monitor your spam rates in Postmaster Tools to ensure they stay below 0.10%. Avoid the blacklist!
By implementing these changes, you'll significantly improve your email delivery rates, establish greater trust and credibility with your audience, effectively bypass spam filters, enhance your reputation as a sender, and maintain continuous, seamless email communication.
WHAT ARE THE CONSEQUENCES OF NOT DEALING WITH THIS?
Failing to address these upcoming email changes could lead to several issues. Your emails might end up in spam folders, significantly reducing their visibility and effectiveness. There's also a risk of damaging your sender reputation, which can have long-term negative impacts on your email marketing efforts. Furthermore, you could face disruptions in your email communication, potentially losing contact with your subscribers or customers. Overall, not adapting to these changes can undermine the trust and credibility you've built with your audience.
IS ALL OF THIS MAKING YOUR HEAD HURT?
I understand – it's a lot to handle. But don't worry, I'm here to help.
I've invested in a top-tier, comprehensive tool that provides the most accurate, in-depth monitoring of these updates. This means the information I'm gathering and analyzing is precise and reliable, ensuring that the strategies we employ are based on the best available data.
My focus is not on quick, makeshift solutions. I'm dedicated to understanding these updates thoroughly and developing strategies that are not just effective immediately but will also serve you well in the long run. I'm diving deep into the specifics of these changes to ensure that your digital marketing and communication efforts are not just preserved, but enhanced.
So rest assured - there’s no need to get caught up in the whirlwind! Together, we'll navigate these updates smoothly and successfully.
DFY EMAIL COMPLIANCE SETUP
Ensure compliance with my Done-For-You SPF/DKIM/DMARC setup service
Your one-stop solution to navigate these changes effortlessly
WHAT'S INCLUDED:
DFY SETUP SERVICES TO ENSURE EACH OF YOUR EMAIL SENDING DOMAINS ARE WITHIN COMPLIANCE
- Establish SPF records for email authentication.
- Implement DKIM records to secure email headers and content.
- Create a DMARC policy for additional email security.
- Ensure your messages include easy one-click unsubscribe functionality.
30 DAYS 60 DAYS OF ONGOING COMPLIANCE MONITORING
- Address any SPF PermErrors using DMARCLY’s SafeSPF tools to improve email deliverability.
- Monitor domain reputation and blocklists
- Set up additional records and policies such as BIMI, MTA-STS, TLS, and ARC
STAY UP TO DATE ON FUTURE CHANGES WITH LIFETIME ACCESS TO MY EMAIL DELIVERABILITY PORTAL
- The Nitty Gritty of the New Guideline Enforcement
- Free & Paid Tools to Check Your SPF/DKIM/DMARC STATUS
- DIY Resources for Various ESP Platforms
- Resources for Best Practices
- Get Your Questions Answered - I’ll do the research and translate it into language you can understand
- Bonus Training: Cyber Security/Digital Security and Safety
- Bonus Training: Segmentation, Automation, Personalization - Your High-Impact Email Marketing Strategy
DON'T GET LEFT BEHIND OR CAUGHT IN THE SPAM FOLDER!
SECURE YOUR SPOT NOW
$175
WANNA KNOW WHAT IT'S LIKE TO WORK WITH ME? CHECK OUT WHAT OTHERS ARE SAYING...
DFY EMAIL COMPLIANCE SETUP
Ensure compliance with my Done-For-You SPF/DKIM/DMARC setup service
Your one-stop solution to navigate these changes effortlessly
DON'T GET LEFT BEHIND OR CAUGHT IN THE SPAM FOLDER!
SECURE YOUR SPOT NOW
$175
HI THERE, I'M AIRIAL!
I'm a tech-loving, problem-solving wizard who turned my passion for technology and digital marketing into a thriving business dedicated to empowering entrepreneurs just like you. I know firsthand the struggles that come with growing an online business, from the pesky tech gremlins to the overwhelm of juggling a hundred tasks.
After years of honing my skills and becoming a go-to expert in all things tech, I realized I could create a massive impact by offering my expertise to fellow entrepreneurs. I envisioned a world where business owners could focus on their zone of genius without losing sleep over tech issues, software integrations, or website glitches.
Thus, the Tech Concierge was born.
As your Tech Concierge, I'm all about providing a seamless, stress-free tech experience. I believe in making complex tech jargon digestible and breaking down complicated processes into simple, manageable steps. But what truly sets me apart is my deep commitment to understanding your unique business and delivering tailored solutions that accelerate your growth.
I'm thrilled you're here and can't wait to support your journey to success. Let's conquer the digital world together!
Copyright © Airial Re'nal - Digital Business Strategist | www.airialrenal.com | The Veteran Woman, LLC